POMPEY CHARITY SQUAD / ART DIRECTION / MAY 2025
PROJECT OVERVIEW
Half Turn Studio led the visual direction for the Alan Knight MBE Charity Match, creating a cohesive campaign across promotional artwork, matchday print and player warm-up shirts.
The central artwork became the defining image of the event, carrying through the wider campaign, official programme and players’ warm-up tops. Each element was designed to feel part of one occasion — celebratory, recognisably Pompey and worthy of a club icon.
The programme brought together stories, features and contributions from those involved, giving supporters something meaningful to keep beyond the final whistle.
More than 6,000 supporters attended the match, helping to raise almost £40,000 for prostate cancer charities.
A proper football occasion, created to honour Alan Knight MBE and support causes that mattered.
PROJECT GOAL
To create a campaign identity worth of the occasion — one that honoured Alan Knight's legacy, connected every touchpoint and gave the event the presence of a proper matchday, not just another charity fixture.
