POMPEY CHARITY SQUAD / ART DIRECTION / MAY 2025
PROJECT OVERVIEW
Half Turn Studio led the visual direction for the Alan Knight MBE Charity Match, creating a campaign that carried across promotional posters, matchday print and player warm-up shirts.
The main artwork became the visual centre of the event, appearing across the campaign, the official programme and the players’ warm-up tops. The programme brought together stories, features and contributions from the people behind the occasion, giving supporters more than just something to read before kick-off. More than 6,000 fans attended, helping raise almost £40,000 for prostate cancer charities.
A proper football occasion, built to honour a club icon and support causes that mattered.
PROJECT GOAL
To create a campaign identity worth of the occasion — one that honoured Alan Knight's legacy, connected every touchpoint and gave the event the presence of a proper matchday, not just another charity fixture.
